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Every year, gift cards are increasing in popularity. Generally, there are three different cards: store-specific gift cards, restaurant gift cards and general-purpose gift cards. Store-specific gift cards are meant to be used at the particular store and usually come with less hidden fees. Some stores like Old Navy and Banana Republic have became partners and allow their customers to use the gift card at either store. Restaurant gift cards are very similar to store-specific gift cards. They allow you to go and enjoy a nice dinner as a gift. Just make sure you tip the server the same percentage as you would if you were paying the total bill. General-purpose gift cards give the consumer a broader range on where to use the card. These types of cards are typically Visa, MasterCard or American Express and can be used anywhere those major credit cards are accepted. The flexibility is the main benefit of using the general-purpose card. You can fill up your gas tank, go out to eat, buy concert tickets or what ever else you want to do with it.
A survey by Deloitte & Touche USA found:
* 80% of adults received at least one gift card to an apparel or food store
* 33% received at least one gift card to a restaurant
* 14% received one gift card to a mall or shopping center
* 10% received a gift card that could be used at a variety of stores (e.g., an American Express gift card)
* 5% received at least one for a personal service such as a manicure or massage
* 5% received at least one gift card for an Internet site (e.g., ebay, Amazon)
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